Microsoft wanted to launch a memorable holiday campaign. Instead of going toe-to-toe with our competitors during the busiest shopping season of the year, we offered peace.

Of 80+ holiday spots airing within the category, viewers chose this one as the most memorable. More importantly, it received an unprecedented 100% approval rating from my mom.

ONE SHOW, LIVE EVENT

NY FESTIVALS, BEST IN MUSIC

CRESTA AWARDS, INTEGRATED CAMPAIGN

Microsoft wanted to showcase the Surface Pro 3 in a musically driven spot for the Grammy Awards. We delivered combining slick animation with stunning choreography set to an energetic track.  

Lumia is a economical phone tailored to international markets. We needed a simple message that cut through the language barrier. So we created a simple narrative of friends playing pickup soccer that aired in Europe, Asia and Central America. 

An international television spot featuring a subject we can all relate to: food. A group of neighbors use their Lumia phones to plan a rooftop barbecue.  

Febreze Car Vent Clips offer sweet-scented relief, even in the dog days of summer or the doldrums of winter. In order to illustrate that “open-window freshness” we pumped up the drama to create a few playful scenarios.

The wisest feline since the King of Narnia gives sage advice on savvy shopping. Anytime you work in proximity of a 450-lb. lion and come home with all of your meaty parts intact, it's a good day. 

The wisest feline since the King of Narnia gives sage advice on savvy shopping. Anytime you work in proximity of a 450-lb. lion and come home with all of your meaty parts intact, it's a good day. 

The wisest feline since the King of Narnia gives sage advice on savvy shopping. Anytime you work in proximity of a 450-lb. lion and come home with all of your meaty parts intact, it's a good day. 

Got to dabble on an iconic campaign.

In an effort to reinvent an aging brand, Pep Boys decided to modernize their stores with a more contemporary look. We wanted the announcement to have all cachet of a new luxury car. So we took our lead from the auto industry while paying homage to the PB's proud history. Classic misdirection.

Food Lion wanted to celebrate its new low-priced store brand, my essentials. To introduce the public to these products, we held a contest that brought the store to the people.

SHORTY AWARD (like the Golden Globes for social media).

When an east coast grocery chain decided to change its brand image, they started with fresher fruits and veggies. We capitalized on the tag line Fresh from the Field to show shoppers where the sausage ... err produce is made.

For legal reasons this campaign never quite got off the ground. But it was beloved enough by the client to be featured at their annual conference where thousands of employees worldwide were able to enjoy it. 

Some days you work yourself to the brink of madness, others you spend the afternoon barricaded in an 8x8 office making crank calls.

*Contact me for the password.