Sentry is an insurance company that helps businesses reach their goals by protecting them as they grow with an emphasis on lasting personal relationships. Hence their brand tagline, “Right By You.” To highlight that synergy, our spots focus on the connection between Sentry agents and their customers, visualizing what their business could be through blue wireframes. They also have a long-standing partnership with the USGA, so my mediocre golf game really came in handy on a few of these.